NASCAR’s Inaugural Fan Appreciation Weekend Kicks Off at Richmond International Raceway

Fan Experiences, Driver Appearances and Giveaways are part of the many ways NASCAR and RIR are saying “Thank You, Fans”

Fan Appreciation

The driver who finishes first in Saturday night’s Federated Auto Parts 400 race won’t be the only winner during Fan Appreciation Weekend at Richmond International Raceway.



The driver who finishes first in Saturday night’s Federated Auto Parts 400 race won’t be the only winner this weekend at Richmond International Raceway.

As part of NASCAR’s inaugural Fan Appreciation weekend, more than one lucky fan will have the opportunity to go home with prizes like an iPad Mini, or even a firesuit worn by Miss Sprint Cup.

“I’m really excited about everything we have this weekend to recognize the fans. They are the heart-and-soul of this sport and the reason we’re so passionate about what we do,” Richmond International Raceway President Dennis Bickmeier said. “This goes far beyond Richmond International Raceway, as the entire industry has jumped on board to say ‘Thank You, Fans’.”

The prizes have been donated from companies and teams like XFINITY, Monster, Roush-Fenway Racing, Sprint, and MARS.

The prizes will be awarded to both fans at the track and watching at home through the RIR mobile app, @RIRinsider on social media and

The prize giveaways are in addition to the fan experiences already in place, such as Gridside Live! and premium fan upgrades in the Midway at displays like Chevy, Coca-Cola and Sprint.

While the bulk of fan appreciation-related activities will take place on Saturday, kids will be the ones getting the recognition on Friday, before the Virginia529 College Savings 250 NASCAR XFINITY Series race.

The first 50 kids 12-and-under who stop by the RIR Kids Club Tent on the Midway will have the chance to take part in the Kids' High-Five Tunnel with their favorite NASCAR XFINITY Series drivers during driver introductions for the Virginia529 College Savings 250 NASCAR XFINITY Series race. In addition, one lucky kid will present the NBC12 pole award to the driver with the fastest time in qualifying. 

“Providing a fun and entertaining experience for all fans is a priority,” Bickmeier said. “Opportunities to put young fans in the center of the sport, like we are doing with some of the kids-related activities during Fan Appreciation Weekend, provides a strong connection to NASCAR in a fun and educational environment.”

Kids can also visit the Virginia529 Kids Zone, where children and their parents can enjoy games, crafts and science experiments.

As in years past, all children 12-and-under are admitted free to the Virginia529 College Savings 250 with a paying adult.

For the latest news, weekend schedules, and behind-the-scenes exclusive content, follow @RIRInsider on social media. Searching #ThanksFans is the fastest way to stay up-to-date with latest Fan Appreciation Race news from around the sport including NASCAR, partners, media, and other fans.

Tickets for the Who’s Your Driver NASCAR race weekend at Richmond International Raceway are still available for purchase.

The action starts Friday with US Department of Veteran Affairs Pole Qualifying for the NASCAR Sprint Cup Series and continues with the Virgina529 College Savings 250 NASCAR XFINITY Series race.

On Saturday night, the NASCAR Sprint Cup Series takes to the track for the Federated Auto Parts 400 at 7:30 p.m. The race marks the last chance for drivers to clinch a spot in NASCAR’s Chase for the Sprint Cup.

To purchase tickets call 866-455-RACE or visit

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