Hey Fans, “Who’s Your Driver?”

RIR, DRIVE SMART Virginia and the Virginia DMV Partner for New Weekend Presenting Sponsorship to Showcase the Importance of Choosing a Sober Driver


The Governor was on hand to announce the "Who's Your Driver?" sponsorship during RIR's September weekend.


It’s a question all NASCAR fans ask one another: “Who’s Your Driver?” From Denny Hamlin to Dale Earnhardt, Jr., everyone makes a choice. But this September, Richmond International Raceway, DRIVE SMART Virginia and the Virginia Department of Motor Vehicles Highway Safety Office (DMV) will ask fans “Who’s Your Driver” in a different light.

“’Who’s Your Driver’ gives us an opportunity to have an important conversation about safe driving and reminds people that sober driving is the only option,” said Janet Brooking, Executive Director of DRIVE SMART Virginia. “We’ve partnered with RIR for a number of years and appreciate their commitment to the local community and to delivering such an important message.”

“Alcohol and driving don’t mix,” said Richard D. Holcomb, DMV Commissioner and the Governor’s Highway Safety Representative. “Impaired driving is no accident, and it’s definitely not a victimless crime. The ‘Who's Your Driver’ initiative, along with this important partnership with DRIVE SMART and RIR, encourages everyone to buckle up and plan for a sober ride home before the party begins.”

The Virginia529 College Savings 250 NASCAR XFINITY Series race and the Federated Auto Parts 400 NASCAR Sprint Cup Series race highlight the NASCAR weekend presented by “Who’s Your Driver.” DRIVE SMART Virginia is just the latest addition to the growing list of Virginia-based organizations partnering with RIR.

“I’m proud to welcome DRIVE SMART Virginia and DMV to the RIR family,” said Dennis Bickmeier, President of Richmond International Raceway. “Working with organizations that have ties to Virginia is always special, and I’m excited about the launch of the ‘Who’s Your Driver’ campaign. We want people to respect the power of the automobile, and part of that respect is following the rules of the road. So, I want people to follow our lead and take the pledge and ask 'Who's Your Driver?'”

For more information regarding the campaign and to take the pledge, please visit whosyourdriver.org.

Don’t forget tickets are on sale now for the return of night racing at RIR, the Virginia529 College Savings 250 NASCAR XFINITY Series race on Friday night, September 9 and the Federated Auto Parts 400 NASCAR Sprint Cup Series race on Saturday, September 10. Join us as we celebrate the 25th Anniversary of The Night Race. Click here to get your tickets now, or call our ticket office at 866-455-RACE.

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