RIR, Classic Rock 96.5 & NASCAR Driver Sam Hunt Team Up for Food Drive Atop 153-ft Video Scoring Tower

Radio DJs Sam & Mason Elevated High Above the Track Until Race Car is Packed With Food

Richmond International Raceway

Donate food at RIR on Friday, December 13, and help FeedMore!


With a little help, Richmond International Raceway is taking its holiday spirit to new heights with a unique food drive to benefit FeedMore’s Central Virginia Food Bank.  Classic Rock 96.5 radio DJs Sam and Mason won’t leave the top of RIR’s 153-ft Video Scoring Tower until NASCAR K&N Pro Series driver and Richmond, Virginia native Sam Hunt’s race car is packed with food to help those in need this Friday, December 13, for “Sam & Mason – Rockin’ & Racin’ to FeedMore.”

Anyone interested in donating may come to the track (enter through the Main Gate at 600 East Laburnum Avenue), beginning at 8:00 a.m., to donate food, which will be piled into Sam Hunt’s No. 18 Drive Technology Toyota Camry. Those donating five or more food items will have the opportunity to drive their vehicle around the track. If you’re interested in donating to FeedMore, but can’t make it to RIR this Friday, visit www.feedmore.org/rir to make a donation.

“We love to raise awareness for nonprofit organizations in need throughout the Greater Richmond Metropolitan Area, especially during the holiday season,” said RIR President Dennis Bickmeier. “Now we’re taking things to a new level, and can’t thank Sam, Mason and Sam Hunt enough for their participation in the event.”

"In Central Virginia, over 200,000 individuals live with hunger each and every day, so we are extremely grateful for the continued support of community and corporate partners like Richmond International Raceway," said Jeff Baldwin, media and public relations manager for FeedMore. "Over the last 6 months, the amount of food distributed by FeedMore's Central Virginia Food Bank has increased by twenty percent."

Sam and Mason will be perched atop the Video Scoring Tower at the command of Bickmeier, who won the season-long fantasy racing contest among the three. Dennis decided to turn his “consequence” into something good that would benefit FeedMore. The DJs will be broadcasting throughout the day – tune to WKLR 96.5 FM in the Richmond market or stream live on www.classicrock965.com.

Once Hunt’s Toyota is filled with food, it will be transported to FeedMore.

RIR waves the green flag on its 2014 season April 25 & 26, highlighted by the TOYOTA OWNERS 400 NASCAR Sprint Cup Series race and the ToyotaCare 250 NASCAR Nationwide Series race. Tickets go on sale January 15, 2014, but fans who subscribe to receive promotional e-mails can purchase two days early. Click here to subscribe.

For additional information, please visit www.rir.com or call 866-455-7223. Stay up to date by “Liking” us on Facebook and following on Twitter.

About FeedMore

FeedMore's programs - the Central Virginia Food Bank, Meals on Wheels and the Community Kitchen - provide hunger-relief solutions for our region's most vulnerable populations - food-insecure children, struggling families, the disabled and homebound seniors. FeedMore serves neighbors in need across Central Virginia's 31 counties and five cities, ranging from rural and suburban to urban localities.

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Richmond Raceway
600 E Laburnum Ave
Richmond, VA 23222
(866)455-RACE (7223)

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