NASCAR and Richmond International Raceway Go Green at Swift Creek Middle School

Richmond International Raceway and Swift Creek Middle School help plant trees for the NASCAR Green Clean Air Program.


Midlothian, VA (October 3, 2013)— Richmond International Raceway employees joined Swift Creek Middle School students and Chesterfield County officials today to plant trees as part of the NASCAR Green Clean Air Tree Planting Program Delivered by UPS.

Launched in April, the program will see more than 8,000 trees planted across the country, including 90 trees in every market where the NASCAR Sprint Cup Series races. Thanks to RIR’s Federated Auto Parts 400 on September 7, NASCAR donated 90 trees on behalf of Richmond International Raceway to Chesterfield County. 

Richmond International Raceway President Dennis Bickmeier met more than 30 students from the Swift Creek Middle School TEAMS Institute, school Principal Dr. Calvin Frye and several Chesterfield County officials to introduce the program and kick it off by planting several trees at the school.


“We have a number of students (each year) apply to our TEAMS Institute,” said Frye. “It’s an acronym for technology, engineering, arts, mathematics and science. We use TEAMS to emphasize the collaboration between our students.”


“It’s great to be partnered up with a middle school and some students who are really excited about learning more about what happens not only in our sport, but in the environment, as well,” said Bickmeier. “We come back into the community to plant some trees and really help offset the carbon footprint from our race weekend.”


The trees planted across the county will capture more than 100% of the carbon produced by the on-track racing. Swift Creek Middle School will receive 46 of the trees to help extend the forest on school grounds.


The NASCAR Green Clean Air Tree Planting Program Delivered by UPS partners with The Arbor Day Foundation to distribute the trees nationally. The program debuted at 11 tracks during the 2009 NASCAR season, and now encompasses more than 26 tracks nationwide. 

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