Fan Texting Service Returns for NASCAR Doubleheader Weekend

Innovative System Allows Fans to Call For and Receive Immediate Assistance


Richmond International Raceway, in partnership with InStadiumSolutions (“ISS”), is implementing a text-message based communication system at this weekend’s NASCAR doubleheader. The service, which debuted at America’s Premier Short Track in 2009, will again be used at this weekend’s BUBBA burger 250 NASCAR Nationwide Series race and Crown Royal Presents The Heath Calhoun 400 NASCAR Sprint Cup Series race.   

The text messaging system allows fans to communicate directly with the track’s command post if assistance is needed in dealing with any special needs inside the facility.  The service is being provided at all International Speedway Corporation facilities.   

“In our continuing efforts to provide thrilling and safe guest experiences, we are pleased to once again offer this innovative technology at Richmond International Raceway this weekend,” said track president Doug Fritz. “It further demonstrates our focus on providing a safe, enjoyable and unforgettable race experience for our guests. The text messaging system allows fans to communicate instantly with our command center and receive immediate assistance at their location.  We are glad to work with ISS on this important customer service initiative for all our race fans.”   

“After our successful trial run last year, InStadiumSolutions is thrilled to return to Richmond International Raceway and give their fans the ability to report, within seconds, unruly fans, medical emergencies and any other track issues directly to the venue's command center,” said ISS Vice President of Sales and Marketing Scott Meyers. “We know the track is always looking to improve the guest experience and our Fan Text Messaging System will help do just that.”   

Texting instructions will be placed prominently throughout each facility via static signage and will be regularly broadcast through audio and video public announcements.   

About ISS

ISS is a privately held company based in South Florida. Their marketing and technical team has several years of experience in text message marketing and mobile phone content solutions.

ISS's Fan Text Messaging Service is currently being used by several teams in the NFL, MLB, NBA, and NCAA. In addition, their system was selected for use at the nation's marquee sporting events including the Super Bowl, BCS National Championship and World Baseball Classic. The ISS system is a complete text solution for venues from fan security and staff communication to numerous marketing applications.   

About Richmond International Raceway

Richmond International Raceway, known as America’s Premier Short Track, offers great night racing action and a commitment to the fan experience. One of the most popular facilities among drivers and fans in all of motorsports, Richmond International Raceway annually hosts all of its major events, two NASCAR Doubleheader weekends featuring the NASCAR Sprint Cup Series and NASCAR Nationwide Series, under the lights on a ¾-mile D-Shaped oval. The unique layout traditionally produces exciting side-by-side racing, yet drivers reach high enough speeds for a superspeedway feel. Combined with first-class amenities and a focus on the fans, guests at Richmond International Raceway can expect to experience what “Racing Perfection” truly is. For tickets to events at Richmond International Raceway, call 866-455-RACE or visit online.
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600 E Laburnum Ave
Richmond, VA 23222
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