Type Article

Miller Lite, Loveland Distributing and Richmond International Raceway Announce New Promotional Partnership

Rusty Wallace returned to Gatorade Victory Lane at Richmond International Raceway, a spot the former NASCAR champion knows well, and helped announce a new promotional partnership between Miller Lite, Loveland Distributing Company and America’s Premier Short Track.

Related Topics: 2010 One Last Race to Make the Chase, 2010 Virginia 529 College Savings 250, Last Race to Make The Chase, Rusty Wallace

Type Article

Virginia-Based Federated Auto Parts Extends NASCAR Sprint Cup Series Race Entitlement

Federated Auto Parts will return to Richmond International Raceway for many more NASCAR Sprint Cup Series races at America’s Premier Short Track. The partnership began last year with the inaugural Federated Auto Parts 400, and today both parties announced an extension that will keep the Virginia-based auto parts distributor’s name on the traditional September NASCAR Sprint Cup Series race for future seasons.

Type Article

Virginia-Based Federated Auto Parts Unites with RIR for September 8th NASCAR Sprint Cup Series Race Entitlement

Virginia-based Federated Auto Parts announced today a partnership with Richmond International Raceway. Joining RIR as the entitlement sponsor for the Saturday, September 8, NASCAR Sprint Cup Series race, the Federated Auto Parts 400 is one of the most important races on the series schedule, as the “One Last Race to Make The Chase” sets the field for the 2012 Chase for the NASCAR Sprint Cup.