RIR Assists Richmond-Area Nonprofits With More Than a Quarter of a Million Dollars in 2013

The Five Days of Giving capped RIR's 2013 charitable giving


Richmond International Raceway President Dennis Bickmeier is pleased to announce the track and its charitable arm – Richmond International Raceway Cares – generated more than a quarter of a million dollars through donations and volunteer opportunities at RIR in 2013.


“We are proud to say we fueled $284,000 through track donations and volunteer opportunities generated at Richmond International Raceway,” said Bickmeier. “There is always a great need for charitable causes in the Greater Richmond Metropolitan Area and we’re happy to make a difference in the lives of our neighbors.”


Monetary and in-kind donations, as well as revenue-generating volunteer opportunities for non-profits during the track’s two NASCAR race weekends in 2013 accounted for the total sum. Additionally, the Richmond International Raceway staff invested nearly 700 volunteer hours for groups such as FeedMore, Virginia Blood Services and RIR Cares Track Laps, a fundraiser at the track where fans can drive their personal vehicles on the track in exchange for a donation.


RIR Cares Track Laps is back in 2014, with dates and sign-up information available at www.rir.com/tracklaps.


NASCAR returns to Richmond International Raceway April 25 & 26 for three races in two nights. Tickets are on sale now for the TOYOTA OWNERS 400 NASCAR Sprint Cup Series race on Saturday, April 26. Advance tickets start at $35. New for 2014: tickets for kids 12 & younger are $25 off the adult price in ALL grandstands. Click here or call 866-455-7223 to purchase.


Two races highlight the Friday, April 25 schedule at RIR. Check out the ToyotaCare 250 NASCAR Nationwide Series race and the BLUE OX 100 NASCAR K&N Pro Series East race for one low price! Tickets start at $30 in advance, with kids 12 & younger admitted free in general admission sections. Click here or call 866-455-7223 to purchase.

About RIR Cares:

RIR Cares is a Donor Advised Fund of The NASCAR Foundation, a 501(c)3. RIR Cares is dedicated to assisting charities, causes and events in the community that focus on – but are not limited to – youth, education and recreation.

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