RIR Cares Launching Interactive Exhibit at Children's Museum of Richmond

Four-Piece Display Will Spend Time at Each of Museum’s Three Locations


Furthering their commitment to educate children about motorsports, Richmond International Raceway, through RIR Cares, its donor-advised fund at The NASCAR Foundation, has partnered with the Children’s Museum of Richmond on a new interactive display that will teach kids and adults all about the country’s most popular racing series.

The four-piece display launches this Thursday, February 7, at the Chesterfield CMoR location (6629 Lake Harbour Dr., Midlothian, VA 23112, in the Winterpock Shopping Center).

“This partnership among Richmond International Raceway and the Children’s Museum of Richmond is very important for us,” said RIR President Dennis Bickmeier. “For decades, kids across the world have learned about motorsports by being exposed to racing at a young age. It’s our hope that we will not only continue this tradition, but further the industry goal of getting children involved at an early age with NASCAR events, especially right here in the Greater Richmond Metropolitan Area.”

“This partnership allows us to create a new exhibit area that will engage both children and adults with the excitement of racing,” said Karen Coltrane, President and CEO of the Children’s Museum. “From building small scale cars to race against others to powering their own car around a track to experiencing the feel of a real race car, the exhibit inspires through hands on play.” 

The four pieces of the exhibit include:

  • The Flag Stand: Visual and interactive explanation of what each flag used during a NASCAR race indicates
  • Half Car: Children can sit inside an actual NASCAR race car that has been cut in half to see what it’s like inside the cockpit
  • Build Your Own Race Car: Visitors may build small scale cars to race against others, with the opportunity to modify the pieces to make them go faster
  • When They Were Young: Historical facts and information about NASCAR drivers, crew chiefs and owners who hail from Virginia

For more information on the Children’s Museum of Richmond, please click here.

Tickets are on sale now for the Toyota Owners 400 NASCAR Sprint Cup Series race at Richmond International Raceway. Advance tickets, including seats in Turns 1 and 4, start at $45, and can be purchased online by clicking here or by calling 866-455-7223. Tickets for the ToyotaCare 250 start at $30 in advance and can be purchased online by clicking here or by calling 866-455-7223. Children 12 and younger are admitted free with a ticketed adult in general admission sections on Friday. The weekend begins Thursday, April 25, when the NASCAR K&N Pro Series East returns to RIR for the BLUE OX 100 race. All tickets are general admission and $25, with children 12 and younger admitted free. Click here or call 866-455-7223 to purchase.

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