Children's Museum of Richmond, RIR & Elliott Sadler Unveil First Piece of New Exhibit

Full Exhibit, in Partnership With The NASCAR Foundation, Will Be Finished This Summer

Elliott Sadler

The Sadlers and Bickmeiers unveil the new display at Children's Museum of Richmond


Richmond International Raceway President Dennis Bickmeier, Children’s Museum of Richmond President/CEO Karen Coltrane and NASCAR driver/Virginia native Elliott Sadler today unveiled the first display of a new 800-square-foot exhibit that will be ready this summer at the Museum.

Co-funded by The NASCAR Foundation and RIR Cares – the track’s charitable account under The NASCAR Foundation – the exhibit includes four displays that will travel to the multiple CMoR locations throughout the Greater Richmond Metropolitan Area.

“This is a great partnership for RIR because we are investing in our children right here in the Richmond area,” said RIR President Dennis Bickmeier. “It’s an opportunity to educate our kids and families about NASCAR and the tremendous history that RIR and Virginians have in making NASCAR one of the most exciting sports in the world.”

“Children love to learn through experiences that are exciting and interactive,” explained Karen Coltrane, CMoR president and CEO.  “This exhibit is designed to engage children by letting them sit in a real race car, wave and communicate with actual flags from the track and build cars they can race themselves.  We are delighted that RIR decided to highlight Virginia’s history of racing through a partnership that will bring a really cool exhibit to thousands of children.”

Unveiled today, the “When They Were Young” display features pictures, profiles and background information about accomplished NASCAR drivers and crew chiefs who hail from Virginia, including Sadler, who has notched two NASCAR Nationwide Series victories in the very young 2012 season.

Additional displays that will be included in the exhibit are:

  • Build a Car & Race Track – children may build their own race car using hand-held components (tires, axles, etc.) to race on four different race tracks. The young crew chiefs will be able to make modifications to improve their racing outcomes.
  • You’re the Driver – a real stock car will be modified for children to see and feel what it’s like to be behind the wheel of the vehicle
  • Interactive Flag Stand – Children will learn the different colored flags used during NASCAR races and when they are used. A raised stand will give them a sense of being in the flag stand at a race.

Hundreds came out for the unveiling and announcement, which was followed by extended hours in the exhibit area, where families enjoyed dozens of interactive elements in the Museum.

NASCAR returns to Richmond International Raceway April 26-28 for three nights of racing.  The weekend features the NASCAR Sprint Cup Series 400 race “under the lights” on Saturday, April 28. Tickets can be purchased by clicking here or calling 866-455-7223.

The Denny Hamlin Short Track Showdown Late Model race and the Blue Ox 100 NASCAR K&N Pro Series East race kick off the weekend Thursday, April 26. All tickets for Thursday are general admission and $25. Children 12 and under are admitted free with a ticketed adult.

To purchase tickets for the April 27 NASCAR Nationwide Series 250 race and Pre-Race Pit Passes, click here and be sure to “add race day activities” or call 866-455-7223. Friday’s tickets start at $30 in advance and children 12 and younger are admitted free with a ticketed adult in general admission.

About Children’s Museum of Richmond:

The Children's Museum of Richmond now has two locations, CMoR Central at 2626 W. Broad St. in Richmond and CMoR Short Pump, located in West Broad Village at 2200 Old Brick Road in Glen Allen. A third location in the Winterpock Crossings Shopping Center in Chesterfield will open this summer. The Children's Museum of Richmond has been serving the community since 1981 with the mission to create innovative learning experiences for all children and those who support them that inspire the next generation of creative problem solvers. For more information, please visit or call (804) 474-7000.

About Richmond International Raceway:

Richmond International Raceway, known as America’s Premier Short Track, offers exciting night racing action and a commitment to the fan experience. One of the most popular facilities among drivers and fans in all of motorsports, Richmond International Raceway annually hosts all of its major events—two NASCAR Sprint Cup Series races, two NASCAR Nationwide Series events and one NASCAR K&N Pro Series East race—under the lights on its ¾-mile D-Shaped oval. The unique layout consistently produces the thrill of side-by-side racing, coupled with high enough speeds for a superspeedway feel. Combined with first-class amenities (including the state-of-the-art Video Scoring Tower) and a focus on the fans, guests at Richmond International Raceway can expect lasting memories on each visit. For tickets to events at Richmond International Raceway, call 866-455-7223 or visit online. Like us on Facebook and follow us on Twitter @RIRInsider.
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