Race Fans Will Stand Out at RIR April 27-28 With Rookie & Celebration Buttons


RIR President Dennis Bickmeier (left) will be a Spring NASCAR Weekend rookie. Guest Services Manager "Tiny" Dawson pins him.


When NASCAR fans return to Richmond International Raceway April 27-28, many of their fellow guests will stand out. The RIR display will be stocked with buttons that can be pinned to signify “I’m a rookie” or “I’m celebrating.” The buttons are designed to give fans something to take home and remember their experience, whether it’s their first time at America’s Premier Short Track or a day of celebration for a birthday, anniversary, etc.

Fans may stop by the RIR display on the track’s Midway to pick up a button on race day, while supplies last. Fans may write their name and the occasion they are celebrating on the button, breaking the ice for a conversation starter with fellow fans and track employees and volunteers.

“We want our fans – both new and returning – to experience the great Richmond International Raceway friendliness,” said RIR President Dennis Bickmeier. “We hope fans will feel more comfortable interacting with each other while here at our races. I’m looking forward to seeing the veterans helping the rookies find their way around the track and giving them tips on how to have the best experience at our race track.”

If you see a fan with a green celebration button during race weekend, be sure to congratulate them on their milestone. And if you can help out a fan with a yellow rookie button, please lend assistance whenever possible.

Join us to celebrate 60 Years of NASCAR at Richmond International Raceway this season. Tickets are on sale now for the Saturday, April 28, NASCAR Sprint Cup Series 400 race, featuring Chesterfield, Virginia’s Denny Hamlin, reigning series champion Tony Stewart, Jimmie Johnson, Jeff Gordon, Dale Earnhardt Jr., and all of your favorite drivers.

The weekend begins on Thursday, April 26, with a doubleheader, showcasing the Denny Hamlin Short Track Showdown Late Model race, as well as the Blue Ox 100 NASCAR K&N Pro Series East race. The action continues Friday, April 27, with a full day of on-track activity, including the NASCAR Nationwide Series 250 race and practice and pole qualifying for the NASCAR Sprint Cup Series and NASCAR Nationwide Series.

For tickets and information, click here or call 866-455-7223. You can also Like us on Facebook and Follow us on Twitter to stay up to date.

About Richmond International Raceway:

Richmond International Raceway, known as America’s Premier Short Track, offers exciting night racing action and a commitment to the fan experience. One of the most popular facilities among drivers and fans in all of motorsports, Richmond International Raceway annually hosts all of its major events—two NASCAR Sprint Cup Series races, two NASCAR Nationwide Series events and one NASCAR K&N Pro Series East race—under the lights on its ¾-mile D-Shaped oval. The unique layout consistently produces the thrill of side-by-side racing, coupled with high enough speeds for a superspeedway feel. Combined with first-class amenities (including the state-of-the-art Video Scoring Tower) and a focus on the fans, guests at Richmond International Raceway can expect lasting memories on each visit. For tickets to events at Richmond International Raceway, call 866-455-7223 or visit www.rir.com online. Like us on Facebook and follow us on Twitter @RIRInsider.

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600 E Laburnum Ave
Richmond, VA 23222
(866)455-RACE (7223)

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